Multi-Brand Setup

Operate multiple virtual brands from a single kitchen, each with its own menu presentation on delivery platforms.

What Are Virtual Brands?

A virtual brand is a separate "restaurant" identity that shares your physical kitchen. For example:

• Desktop Kitchen (your main brand) — full menu on all platforms
• Wing Factory — wings-only menu on Uber Eats
• Burrito Express — burritos and bowls on Rappi

All orders from all brands come into the same kitchen queue, but each brand has its own name, menu selection, and pricing on delivery platforms.

Creating a Virtual Brand

1. Go to Delivery > Virtual Brands
2. Tap New Brand
3. Configure:
   • Brand name: The name customers see on delivery platforms
   • Description: Brand description for platform listings
4. Save

Assigning Menu Items

1. Open a virtual brand
2. Go to the Menu tab
3. Select which items from your main menu appear under this brand
4. Optionally set brand-specific prices (different from your main menu)
5. Save

Item Selection Strategy

Strategy	Example
Category focus	Wings brand only shows items from "Wings" and "Sides" categories
Best sellers	Brand features only your top 10 items for a focused menu
Price tier	Premium brand with higher-end items at premium prices
Cuisine type	Separate brands for tacos, burgers, and bowls

Platform Assignment

1. Open a virtual brand
2. Go to the Platforms tab
3. Select which delivery platforms this brand appears on
4. Each platform can have different brands assigned

Example Setup

Platform	Brands
Uber Eats	Desktop Kitchen, Wing Factory
Rappi	Desktop Kitchen, Burrito Express
DiDi Food	Desktop Kitchen

Markup Rules Per Brand

Each virtual brand can have its own markup rules:

• Higher markups on premium brands
• Lower markups on value brands to drive volume
• Platform-specific markups (see Delivery Setup)

Kitchen View

From the kitchen's perspective, nothing changes:

• All orders appear in the same queue
• Each order shows its brand and platform source
• Prep is identical regardless of which brand the customer ordered from

Analytics

Track performance per brand in Delivery Intelligence:

• Revenue per brand
• Order volume per brand
• Which brands perform best on which platforms
• Commission impact per brand/platform combination

Best Practices

• Start with 1-2 virtual brands and expand based on performance
• Choose brand names that clearly communicate the cuisine type
• Keep virtual brand menus focused (10-15 items max) — too many items dilute the brand identity
• Use different pricing strategies per brand to test what works
• Monitor which brands cannibalize your main brand vs bring net-new customers